One thing that is true for almost all components of a Facebook campaign is this: Keep it simple. Simplicity will not only allow you to...

Recently, I wrote a post stating that the two things all successful advertisers have in common are: They have one single clear goal for...

Having worked with hundreds of Facebook advertisers during the past 8 years, I have learned a lot about what works on Facebook (and...

One of the most common push-backs that I tend to get when I recommend businesses to set up dynamic ad campaigns (ads automatically...

If you have ever bought or set up a Facebook ad, you have probably heard about or used Lookalike Audiences (LALs). LALs s one of the most...

One of my main purposes with this blog - other than sharing my thoughts and information about new product launches - is to highlight...

Last week I wrote about self-paced online learning, and today I want to share a few thoughts about how to successfully run engaging live...

For me, Sundays is often a day for reflection, and today I wanted to share why I have decided to start my own business, and a part of my...

With many businesses moving online as a result of Covid-19, the recent launch of Facebook Shops could not have come at a better time. Let...

The last few months have made many of us change the way we socialise, spend our time at home, and of course also how we work and develop...